JULY 1, 2024 (LOS ANGELES) - On June 25th, the SiriusXM LA studio transformed into a hub of music education and inspiration for local teens from the Boys & Girls Clubs of Metro Los Angeles (BGCMLA). The event, aptly named "Rhythm In Action," was sponsored by Cricket Wireless and offered a unique opportunity for young music enthusiasts to dive into the world of audio entertainment.
The day kicked off with a behind-the-scenes tour of the SiriusXM studios, giving students a peek into the magic of radio broadcasting. This was followed by a series of engaging activities designed to spark their creativity and entrepreneurial spirit. Interactive workshops and roundtable panels brought together industry leaders from across SiriusXM's departments, who discussed the ever-evolving music industry and its exciting future.
But the learning didn't stop there! Students even got the chance to flex their marketing muscles. After an exclusive performance by talented artist Kalan.FrFr, the students were presented with a challenge: develop a marketing strategy for the artist's next single! This unique opportunity allowed them to put their newfound knowledge to the test and receive valuable feedback and advice directly from a panel of SiriusXM experts.
This wasn't just a fun day trip for the BGCMLA students. It marked the second year in a row that SiriusXM, in partnership with Cricket Wireless, presented the organization with a generous donation. These funds will directly support BGCMLA's mission of empowering the next generation and fostering a vibrant community.
"Rhythm In Action" was a resounding success, offering BGCMLA students an unforgettable experience that blended education with entertainment. By fostering a love for music and igniting their entrepreneurial spirit, SiriusXM and Cricket Wireless are helping to pave the way for the future stars of the music industry!
To learn more about Boys & Girls Clubs of Metro Los Angeles, visit
www.bgcmla.org.
For more information, follow BGCMLA on Facebook, Instagram, LinkedIn and X. If you’d like to make a charitable contribution to support youth programs and initiatives like this, you can make a tax-deductible contribution here.